A milestone moment for Founder & CEO Caitlin Grey, blending personal resilience with global ambition to transform the beauty industry.
Caitlin Grey, Founder & CEO of Pure Light Botanical Beauty, has been selected out of more than 20,000 applicants to pitch at Alibaba.com CoCreate 2025, a global accelerator spotlighting innovation, sustainability, and entrepreneurial excellence. This recognition places Pure Light among a select group of forward-thinking brands given the opportunity to share their vision with international partners, investors, and industry leaders.
About Alibaba.com CoCreate 2025
The Alibaba.com CoCreate program is one of the world’s most competitive platforms for startups, uniting entrepreneurs who are pushing the boundaries of innovation and sustainability. Being chosen to pitch at the 2025 event signals not only prestige but also the opportunity for Pure Light Botanical Beauty to amplify its mission on a global stage, accelerate growth, and expand distribution into international markets.
About Pure Light Botanical Beauty
Founded in December 2022 and launched in October 2023, Pure Light Botanical Beauty is redefining clean beauty. The company’s mission is to create effective botanical-based cosmetics and skincare that nourish and respect both people and the planet. Pure Light stands apart with its commitment to sustainable practices, a future-forward green lab vision, and a culture that prioritizes both customer well-being and employee empowerment.
Founder’s Voice
“This pitch isn’t just a business milestone—it’s a personal win. A few years ago, I was navigating motherhood, working multiple jobs, and developing my formulas in my kitchen. Standing on an international stage shows how far persistence, vision, and belief can carry you,” said Grey.
“My confidence today comes from clarity of vision. Pure Light is not just a beauty brand—it’s about reshaping what the industry can be when sustainability, wellness, and innovation align.”
“To me, this is about more than products. It’s about creating opportunities, supporting women, and building a legacy of conscious beauty.”
Vision for the Future
Looking ahead, Pure Light Botanical Beauty is working toward global distribution of its sustainable products and the creation of the Pure Light Lab—a solar-powered, carbon-neutral manufacturing space designed to empower employees and pioneer green innovation in the beauty industry. The Lab will serve as both a hub for research and a model for how sustainability and scale can coexist.
Closing Statement
Alibaba.com CoCreate 2025 is just the beginning. Pure Light Botanical Beauty is stepping fully onto the global stage with the confidence, innovation, and heart to lead the future of beauty.
About Pure Light Botanical Beauty
Pure Light Botanical Beauty is a clean cosmeceutical brand dedicated to effective, botanical-based formulations that heal and enhance beauty while honoring the planet. Founded in 2022, the brand is committed to sustainability, conscious innovation, and building a better future for beauty.