Welcome to Pure Light Botanical Beauty, where clean, sustainable cosmetics meet holistic wellness.

Founded by Caitlin Grey, the brand was born from a passion for botanical formulation, ancient beauty traditions, and a deep respect for nature. Inspired by the botanicals in her mother’s garden and the meaning of her name, Pure Light, Caitlin envisioned a beauty line rooted in purity, intention, and care.

After navigating her own journey with eczema as a teenager, Caitlin turned to holistic healing and botanical oils, leading her to create nourishing, clean formulations designed to support skin health naturally. Every product is handcrafted with ethically sourced botanicals chosen for their healing, antioxidant, and age-supporting properties - always free from fragrances, artificial preservatives, and endocrine disruptors.

Sustainability is at the core of Pure Light Botanical Beauty. From reusable bamboo lipstick tubes to eco-conscious glass packaging, our commitment to the planet is woven into every detail.

Today, Pure Light Botanical Beauty continues to grow, offering clean cosmetics and wellness guidance designed to support natural beauty - inside and out.

With love,

Caitlin Grey, Founder and CEO